Wednesday, December 7, 2011

Your Blog's Little Black Book

So you’ve been active on the social media sites and worked darn hard to get the traffic flowing to your blog. Luring them in took time and effort, so don’t let your visitors sample your wares and then just slip away. You deserve more than that.

You deserve a commitment.

In your case, commitment is adding their contact information into the modern-day version of the little black book -- your mailing list.

Every time I say “mailing list,” I hear groans. Trust me, I hate spam as much as you do. This is not about you becoming a spammer. This is about you being able to reach out to your fans, the people who love your work, and send then a reminder each time you have a book coming out. It is not some random mailing list. Your list will contain people who signed up to hear from you.

The second reason writers groan when I say mailing list, is that they envision doing a lot of work to build that list. If you don’t want (or don’t have time) to put together contests, newsletters or short stories to entice people out of their email addresses, then here are a few lazy ways to build it:

The easiest option is to have them sign-up to receive a summary of your weekly blog posts by e-mail. Several of the mailing list companies can do this for you automatically. That makes it the perfect low maintenance approach to building a mailing list.
Another option is to have a sign-up for special announcements. Let people know that they will not receive weekly, monthly or regular contact from you, but will only hear from you when you are announcing new books, release dates, public appearances, virtual book tours or other important events. That way people know that they are signing up for periodic advertisements from you about your books.
Provide them with a one-time valuable item, like an ebook, podcast or videocast.

Don’t feel like you have to choose just one of these. Mix and match as you like. Just promise me you won’t let them sneak off after partaking of your goods.

Posted by Tamela Buhrke


E.J. Wesley said...

Great tips, Tamela!


N. R. Williams said...

I hadn't thought about the email notices like this before. Thank you.
N. R. Williams, The Treasures of Carmelidrium

Tamela Buhrke said...

Thanks for the comments! I'm glad you found the post useful.

Patricia Stoltey said...

I'm one of the groaners. Developing a mailing list and sending newsletters are two things I've neglected so far. So much to do...